Missed enquiries calculator

How the maths works

Enquiries a month. Count every new person who messages your business number in a month, from ads, Google Maps, your board or word of mouth. Your WhatsApp chat list tells you this.

Answered late or never. Be honest here. Messages at night, during a class or a procedure, on a holiday, or that simply got buried. Most owners who check find it is higher than they thought.

Enquiries that become customers. Of the people you do answer quickly, how many book, join or buy? The calculator assumes the missed ones would have converted at the same rate, which is fair: they chose to message you.

Value of one customer. What a new customer is worth over the time they stay: a course fee, a treatment plan, an average order multiplied by how often they come back.

Why the first reply matters so much

Someone messaging a business on WhatsApp is usually messaging two or three at once. The one that replies first, with a useful answer and a way to book, gets the customer.

A WhatsApp assistant on the official platform replies in seconds, at any hour, with your prices, your timings and a booking in a few taps. You step in only when a person is needed. That is what Dunnflow sets up, and the number above is what it is worth to you. See pricing.