Glossary
The words you meet on WhatsApp for business, in plain English.
29 terms, each in two or three sentences, with why it matters for your business.
B
D
H
M
- Marketing messageA template that promotes something: an offer, a new batch, a recall. Charged per message, and sent only with the customer's consent.
- Message templateA message whose wording Meta has approved in advance, used when the business starts a conversation.
- Messaging limitHow many different customers a number may start conversations with in 24 hours. Starts at 250 and grows.
O
P
Q
- Quality ratingMeta's green, yellow or red score for a number, based on how customers react to its messages.
- Quick reply (Instagram)A tappable chip under an Instagram DM, up to 13 per message, 20 characters each.
- Quick reply buttonA tappable button under a message, up to three per message, that sends a fixed reply.
U
- Udyam registrationThe free MSME registration of the Government of India. The certificate is accepted by Meta for business verification.
- UPI deep linkA link that opens the customer's UPI app with the amount and the payee already filled in.
- Utility messageA template about something the customer already has with you: a reminder, confirmation or receipt. Meta charges for it per message.
W
- WABA (WhatsApp Business Account)The account at Meta that holds a business's WhatsApp numbers, templates and billing.
- WebhookThe address where Meta delivers each incoming message to the business's software, within a second.
- WhatsApp Business Platform (Cloud API)Meta's official way for software to send and receive WhatsApp messages on a business number.
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