Quick reply button
A tappable button under a message, up to three per message, that sends a fixed reply.
Buttons let customers answer with a tap instead of typing: 'Book a demo', 'Confirm', 'Reschedule'. A message can carry up to three. For more choices a list message is used.
A tap counts as a customer message, so it opens a new 24-hour window.
Why it matters
Buttons are why a booking takes four taps instead of a long chat, and why reminders get confirmed.
Related terms
- List messageA message with a 'Choose' button that opens a menu of up to ten options.
- 24-hour windowThe period after a customer's message in which the business may reply freely without a template.
- Message templateA message whose wording Meta has approved in advance, used when the business starts a conversation.
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