Messaging limit
How many different customers a number may start conversations with in 24 hours. Starts at 250 and grows.
A new number can start conversations with 250 unique customers a day. As customers reply and the quality rating stays good, Meta raises the limit to 1,000, 10,000 and beyond.
Replies to customers who message first do not count against the limit.
Why it matters
A campaign to 2,000 people on a brand-new number would be cut off at 250. Good setups grow the limit before they need it.
Related terms
- Quality ratingMeta's green, yellow or red score for a number, based on how customers react to its messages.
- Marketing messageA template that promotes something: an offer, a new batch, a recall. Charged per message, and sent only with the customer's consent.
- Business verificationMeta's one-time check that a business exists, done with an Udyam or GST certificate.
All 29 terms · Dunnflow sets all of this up on your own number. Try it in your browser