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Founding 10: ₹1,999 a month for 12 months, then ₹2,999 for as long as you stay.

UPI deep link

A link that opens the customer's UPI app with the amount and the payee already filled in.

A UPI deep link is a special address that any UPI app on the phone understands. Tapping it opens the app with the business's UPI ID and the amount filled in; the customer only confirms.

It is free to use and needs no payment gateway, but the business must mark the payment as received itself, unless a gateway such as Razorpay or Cashfree is used, which reports it automatically.

Why it matters

It is the zero-cost way to take payments on WhatsApp for a business that is just starting.

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